proposal

Name : Azahra Aulia Nissa

NIM : 2270402012

CLASS : 2A Publishing

BUSINESS PROPOSAL 

Writter: 

Azahra Aulia Nissa 

Melysa Putri Angraieni

Editor: 

Gustiawan

Mikhail Al Azhar Syuhada 

Supervising Author: Dr. Zalzulifa. M.Pd

 

FOREWORD

In the name of Allah SWT, the Most Gracious, the Most Merciful, we offer praise and thanksgiving for His presence, who has bestowed His mercy, guidance and inayah on us, so that we can complete our proposal regarding book publication, and can explain our company. We have compiled this proposal optimally and received assistance from various parties so that we can expedite the making of this proposal. For this reason, we would like to express our deepest gratitude to all those who have contributed to the development of this proposal. Apart from all that, we are fully aware that there are still shortcomings both in terms of sentence structure and grammar. Therefore, we accept all suggestions and criticisms from readers with open arms so that we can improve this scientific paper. In conclusion, we hope that the proposal regarding book publishing and its benefits for the community can provide benefits and inspiration to readers. Jakarta, 10 April 2023 Compiler

TABLE OF CONTENT 

TITLE PAGE .......................................... i FOREWORD ....................................... ii TABLE OF CONTENTS ......................... iii CHAPTER I INTRODUCTION .................. 1 

1.1. Background ............................ 1

1.2. Vission and Mission...................... 3

1.3. SWOT ............................................ 4 1.4. Bussines Model............................ 5 

CHAPTER II 

THEORETICAL BASIS......................... 8 

2.1. List Of Service ............................... 8

2.2. Working Time................................ 10 

CHAPTER III 

DISCUSSION .................................... 14 

3.1. Curiculum Vitae ........................... 14 

3.2. Inquiry Letter........................ 16 

3.3 Memo .............. 18 

3.4. Faktur... 21 

3.5. Product Example... 24 

 CHAPTER I 

Background Bumantara Publishing      Bumantara publishing is a company engaged in the book making industry. Bumantara publishing was established in 2018 but has only been successfully operating since 2019. Because it needs the right maturity in processing a creative industry company. In this company, we have used advanced technology that does not use manual technology, so it does not take too long to process. Even though we have used technology, we still open opportunities for people who want to work in our company, we still open job vacancies for those who are interested in this job. The Bumantara Publishing house was founded by Gustiawan, and is run by Mikhail. Bumantara Publishing is a highly developed creative industry from 2020, hence our company earns quite a lot of income. Thus, our goal of advancing the Indonesian nation will gradually be realized. Bumantara publishing also cooperates with well-known companies such as Airlangga Publishing and Gramedia. As well as many overseas companies that work with our company. Bumantara publishing uses a system that does not pursue targets, so books are edited, books are designed and books are printed, which takes quite a long time, because we also care about the health of our employees. Even though we take more time in the process, we will do our best in every way so that buyers will not be disappointed with our company, and so that other companies we work with will not suffer any losses. 

Vission and Mission Bumantara Publishing 

— VISSION 

• To make Indonesia advanced with the books we publish 

— MISSION 

• to Realized an advanced company in the field of bookkeeping 

• to Make a company that can bring the future of Indonesian society to be better

 

SWOT 

— Strength 

• As a successful publishing company in Indonesia 

• The company's network is wider than other publishing companies 

• As a company that sells a large number of local books 

• Has high brand recognition and is more easily understood by the local market

— Weakness 

• Capital expenditure is still very large 

• Financial management is still not good 

• Some cities in Indonesia are still not available for our publishing 

— Opportunity 

• Many people are enthusiastic about reading 

• Our workmanship system doesn't take too long 

• There are some cities where our publishing service is not yet available

— Threat 

• Requires development every year 

• Government regulations that can harm the company Create a strategy

• Branding our products to be more recognized 

• Have several branches that operate well 

• Often launches useful books 

 Business Model canvas  

* Key Partners 

• Polimedia publishing 

• Mentari publishing 

• Angkasa publishing 

* Key Activities 

 • Preparing editing equipment, desioning book and printing desain 

• Preparing editing and printing process Key Resources 

• Printing machine 

• Digital printing 

• Computers 

• Prepare a place Value Propositions 

• Service

 • Time 

• Price 

 • Quality

* Customer Relationship 

 • Social media and public Channel 

 • We convert our offering or value proposition to audience throught channels

* Customer Segments 

• Students at Polimedia Jakarta, Indonesians and people from outside Indonesia Cost Structure 

• Payment of machine maintenance 

• Purchase pf paper 

• INK computers and printers 

• Payment of employes salaries Revenue Stream Editing Revenue Printing Revenue Design Revenue

Chapter III

— List of Service 

 We as a publishing company focus on editing, printing and designing. Working in our company is very helpful for many people and has an efficient promotion. Therefore many people get information so that we can get the right target. 

— Working Time 

Editing > 2 – 3 days 

Revision > 1 - 2 days 

Design > 1 - 2 days 

Printing > 7 - 10 days 

CHAPTER IV 

Curiculum Vitae 

 We use CVs from Singapore/Japan, because the quality of their CVs is good, and our company can emulate them. 

Inquiry Letter 

 We use an inquiry letter based on a developed company, which is located in the Netherlands. Therefore we are inspired to do something similar. Although there are some parts that we differentiate.

 

Memo

In the stage memo, we saw from a well-known company in Indonesia "Gudang Garam" every time they wanted to hold an important meeting, the memo they presented was very good, so we could use the company on a daily basis. 

Faktur

For invoicing, our company follows the style of overseas companies especially Korean companies. Presenting some of the needs that our company needs, so you need quality invoice records too, so that companies that want to work together can be trusted. 

Product Example 

 For the example product section, we use examples based on well-known book publications, namely Gramedia. the various books they publish inspire our company, so that it can create quality products.